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Get Stuffed!

Fat Santa homescreenThank you to everyone who entered our Fat Santa Christmas competition 2011. The winner was Stephanie Botting from Net IQ who managed to negotiate the evil snowflakes and feed Santa the most mince pies, scoring a whopping 145,750 points. She certainly blew the competition (and my measly 14,000 points) out of the water and fully deserves the bottle of Bollinger that is finding its way over to her!

Other notable entries were Martin Russell from Lexis Nexis, Rob Attryde from Kyocera Mita, Kerry Graham from Trend Micro and Karin Vazirani from Orange. A special mention also has to go to a certain mmouse@disney.com who hails from The Magic Kingdom and played the game a valiant 41 times, paws n’all!

We hope you enjoyed the game as much as we did! We couldn’t get a few members of staff (who will remain annonymous apart from a certain Mr. Fox) off the game in the lead up to Christmas.

We would like to take this chance to wish you all a very happy and prosperous 2012!

Lee’s 3 mile swim for Action for Children / Byte Night

Today I raised over £600 towards the Fox Parrack Singapour Byte Night fund which goes to the charity Action for Children.

Starting at 7:30am, I swam 200 lengths of my local swimming pool in 112 minutes! Covering 5,000 metres I achieved my target of 3 miles, non stop swimming without touching the floor :)

There was no way I would have achieved this without;

• My better half Sophie who rolled me out of bed at 6:30am, counted the lengths for me and gave me much encouragement from poolside
• The pools staff, one even joined me to swim the last mile as a support
• All the wonderful donations I received from family, friends and business contacts, truly fantastic!

A HUGE thank you to everybody for helping me reach the end!

My page is still open if you’d like to donate… http://www.justgiving.com/Lee-Morgan137

Wow, Byte Night 2011

Last Friday night we were on the streets of Reading. There were no pubs, bars or clubs involved, and honestly, it was one of the best experiences we’ve had as a team!

For Byte Night 2011 we “slept out rough” in Forbury Square to raise money for Action for Children. Helped by our amazing donations, we contributed to a fantastic success in raising almost £650,000 across the UK, which is £200,000 more than this time last year!

It wasn’t freezing but it did rain for a couple of hours around 4.30am but we managed to get through with no tears for our teddies at home. It benefited us as a team hugely, sharing such an experience opened our eyes to the reality of not having a roof over your head, and we’ll certainly be supporting Byte Night again.

A huge thank you from us all at Fox Parrack Singapour to;
• Everybody who sponsored us, it means a huge amount for your support
• Sally Hanson, Co Chair of the Byte Night TVP – we really are grateful for you roping us into it!
• Fiona Macleod of Action for Children – incredible event delivery throughout
• A special mention to Tracey from Kyocera too – the flask of wine at midnight was a blessing!

We’re still accepting donations, please go to the following link if you’d like to add to the fund http://uk.virginmoneygiving.com/team/fps

Thank you again everybody. We can say that together we all made Byte Night 2011 a success for Action for Children.

Byte Night 2011

Fox Parrack Singapour is proudly taking part in this year’s Thames Valley Byte Night! David, Elaine, Rachel, Tim, Sophie and I will be sleeping-out on the streets to raise donations for Action Aid.

Byte Night is in its fourteenth year and is the biggest single event benefiting Action for Children. Last year Byte Night raised a record £567,000 despite the downturn, and in total has now raised over £3 million for Action for Children’s vital work to help prevent youth homelessness. The economic outlook may be improving but the need for Byte Night continues.

Please help us change the course of young lives.

There’s a couple of ways you could help us hit our fundraising target of £3000…

Donations are via http://uk.virginmoneygiving.com/team/fps

Or, if you’d prefer, we’d welcome any gifts we can use for fundraising raffles and auctions too! If so, please contact me on lmorgan@foxps.com

Thank you, your support is most appreciated by us all. Together we can make Byte Night 2011 a success for Action Aid.

 

Wow! That was hard.

On a scale of 1 to 10? About 15.

Half of it was simply fantastic. And half absolutely, indisputably horrible. The amazing thing was that there was no middle ground. .. ten minutes of magnificence immediately followed by ten minutes of agony and frustration.

The early stages – Charlton, Deptford and Greenwich – were just amazing, as we dug into our rhythm and really drank in the atmosphere. But almost as soon as we crossed Tower Bridge and turned East (away from the finish line) the sheer terror of having to do it all again began to sink in. The legendary support was indeed hugely motivational – and boy, did we need it! – but it was the fact that I had raised an amazing £5,000 for my charity which really kept me going to the end.

Having done the first half in 2 hours and 3 minutes, I tried to keep my 4 hour pace going but, sadly, the sheer mass of runners and the heat meant that by about 15 miles I realised I wasn’t going to be getting the time I wanted. It was all downhill from there, with far too many temptations to stop for a good stretch of the quads every couple of miles as the lactic acid built up, and my thighs turned from rubber to cement. I did pass a Kenyan once, but it turned out that Andrew (his real name) was from Bournemouth and his family had been here for 3 generations. Lucy from my gym came up to pat me on the back and then run off into the distance. Russell the Rhino went by; so too the man in the Gorilla suit.

Perhaps you saw me on the BBC News that evening: I crossed the line in 4 hours 47 minutes alongside Andy Jackson, alias MrHappyOnTheRun (complete with Mr Happy suit), for whom the London Marathon was just one stage in his two month run from John O’Groats to Land’s End in aid of Leukaemia Research. I turned to him and said “Never again”. He responded with a grin and said “I’m running to Newbury on Tuesday”. Sort of puts things in perspective, eh?
Would I do it again? I’m in the ballot on Tuesday.

FPS launch new mobile division – MobMill

FPS has made its first moves in mobile marketing, by opening a specialist division called MobMill. The offering will operate from our Savoy Street office with partner support from two industry leading development companies to facilitate back office functions.

The new service will be used to target opportunities in B2C as well as support our current clients that need to engage and build branded experiences with consumers or customers via mobile.

Richard Parsons, Client Services Director thinks that although there is a lot of hype around mobile, FPS’s MobMill offering will be different because it offers a high level of marketing knowhow and creative service development, relying on the power of ideas rather than a focus on technology or which handset platform is flavour of the month.

“There are perhaps two or three ‘truly’ integrated mobile marketing agencies,” said Richard. “But we believe there hasn’t yet been the level of creative experiences we know the mobile is capable of delivering.”

Although the service already has some high profile clients, the service was officially launched at a mobile marketing community event called MobRule. The event was hosted by Neil Mullarkey, one of the founders of The Comedy Store Players and modest collector of numerous TV appearances including Whose Line Is It Anyway? And Have I Got News For You.

The event was hailed a success with several consumer brands present and/or presenting.

MobMill.com

The Marathon, me and money.

This time last year I signed up to run the London Marathon, now (as I write) a rather terrifying 3 days away.
Why did I do it? Because about 20 years ago someone we knew dropped dead on a rugby pitch at the age of 35. No warning. Just a previously undiagnosed heart condition. Ten years later, exactly the same happened to his 15 year old son while playing rugby at school. At the time, I selfishly gave thanks that it hadn’t happened to me and mine, and swore to do something to help.
Every week in the UK, 12 apparently healthy young people between the ages of 14 and 35 die from this condition, which has become known as Sudden Death Syndrome. In most cases, with screening, these deaths are avoidable and my charity, Cardiac Risk in the Young (CRY) has a fantastic screening and support programme, but never enough money.
Plus, of course, I really fancied the chance to take on a serious personal challenge. (My previous longest run was 20 miles short of the 26.2 required).
I’d been told all I needed was a pair of shorts and some trainers. Plus a personal investment of numerous hours over the winter building up my fitness before striding off on the great day to achieve a momentous ambition.
Serious training started in November, and my first proper test was a 10 kilometre run around Richmond back in sunny but crisp November. Alas, the start was delayed because of the number of people registering, all having paid their fees to the race organisers. Crisp turned to cold, and my own personal result was 52 minutes and a pulled Achilles tendon. Cue physio.
The whole thing is big business, you see. The Virgin London Marathon, the ultimate money-raiser, will see 47,000 people racing / running / trudging (*delete as appropriate) around the Docklands and East London before delivering themselves and their multi-millions of pounds of charitable contributions in front of Buckingham Palace some time (for the vast majority of us) early to mid-afternoon.
In the meantime, having run hundreds of miles in training – but a lot less than most – I have worn out three pairs of shorts, two pairs of (horribly expensive) trainers and one set of outrageously-costly-but-worth-every-penny specially-moulded inner soles. I have maxed out my health insurance on physios in order to keep this ageing body mobile, and spent daft sums trying to find energy gels that really will keep me going all that way without making me gag.
Yesterday, I schlepped all the way over to the Excel centre to pick up my race number. It’s compulsory for all runners (except, I dare say, for Paula Radcliffe and co), and I really shouldn’t have been surprised at the size of the accompanying exhibition, full of stalls selling their wares. Of course, they’ve all paid their money too.
I’m in marketing. I should know better…..
Mind you, it’s been worth every hard-earned penny and every strenuous mile, and I have genuinely discovered parts of me that other challenges have failed to reach. So, do I care that so many people are making money from it all? Right now, not a bit. (And certainly not the charities, each and every one of which deserves all the help they can get.)
Ask me on Sunday when I hit THE WALL, though, and you may get a different answer!

P.S. If you haven’t already sponsored me for Cardiac Risk in the Young, you can do so here at virginmoneygiving.com/timparrack
……………………………………………..
Link for CRY:
www.c-r-y.org.uk

Is Apple’s iAd service working?

Earlier this year Apple announced its iAd platform with all the normal hoopla associated with Apple product launches. It was claimed that mobile advertising wasn’t working because competitive platforms (read Google’s Admob service) took the consumer away from the App. iAd would be different because, rather than taking the user to a web browser to serve the click-through content, iAd would serve the ad within the App. The main benefit is that the iAd is able to access all the facilities of the iPhone or iPad and, therefore, provide a better brand experience. Also, once the iAd has been consumed the user is able to return directly to the app from where they clicked through.

Following the launch, several global brands jumped on the bandwagon –including Nissan, Citi, Unilever, AT&T, plus several others – raising a whopping $60 million for Apple. But in early October two of the initial advertisers, Adidas and Chanel, pulled their efforts over control issues – the words Steve Jobs and control freak have since been cited as the cause.

So, what’s happening here? It seems to me that Apple may have jumbled the advertising supply chain in order to meet the claim of a better brand experience. The normal order is brand owner appoints the services of a creative agency to originate an idea. The idea is produced by the agency and the brand owner signs off the work to go live. Media agencies are appointed to plan and buy space and the ad gets placed with the media owner and the consumer interacts (or doesn’t) with the content. But Apple have subverted this. In the name of ‘better advertising’ they’ve put in place a stringent approval process for ads – acting as guardian of ‘good’ creative. Adidas’s efforts were rejected three times – ouch, that must have hurt.

Good creative is a subjective judgment and what makes Apple think they are qualified to judge the work hasn’t fully been explained. Obviously, Apple has had great advertising in its past (produced via the normal supply chain without any interference from media owners) and has a good sense of product design style. But I’d argue that Adidas and Chanel are equally good, if not better, at producing engaging and entertaining content.

Apple’s iAds will be spreading beyond the US in the next few weeks and time will tell if Steve Jobs is right to judge the creative. But here’s a selection of the work released in the US. I’ll let you be the judge of this work – let me know what you think.

Ready for business conferencing with an Avatar?

No not the blue-skinned variety that graced our screens last year, but Professor Hiroshi Ishiguro’s latest creation – the Telenoid R1, a rather less-exotic looking, limb-less, child-like creature designed to fill the demand for “hyper-realistic, face-to-face communication over long distances”. This $3000 video conferring system tracks the user’s face and head motion and captures his or her voice. This is relayed to the Telenoid which then expresses the exact motions and voice…thus the presence of a human being is felt.

The concept is fascinating however I imagine it would be hard not to feel ridiculous talking to an Avatar about serious business issues…is this the realistic future of conference calls? Watch this space…

It must be Apple. Oh, no! It’s Amazon!

I saw a great ad the other day, as soon as I heard the music I looked up from my laptop (it just so happens to be a Macbook) to a truly beautiful commercial. It was 30 seconds of pleasure. The music (Stole My Heart – Little & Ashley) was perfectly suited to the whimsical narrative and I smiled as I thought ‘I love Apple ads’. It doesn’t say what it does on the tin but let’s face it when it’s Apple it doesn’t need to. You can imagine my surprise when amazonkindle popped up at the end. Had I been paying attention I would have noticed the very obvious product placement. One would argue that perhaps most people are like me and aren’t really engaging with the ads on the television so is it dangerous for Amazon to have created something so in line with Apple’s branding no matter how lovely it may be.

So now you might be wondering did it make me want a kindle? The answer is no, but I’d sure like an iPad!

Amazon Kindle Advert



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