A key difference is how we engage our clients’ audiences.
Instead of focusing on a particular medium (TV, print, direct mail, brochures or trade shows) our thinking starts and ends with the individual. It’s based on our intimate understanding of these ‘consumers of technology’, whether an employee of a large corporate in a complex B2B purchase, or an individual buying an MP3 player.
The second difference, in a word, is authenticity. We help you to tell your story in a way that engages your audience, that inspires a conversation. With marketing no longer able to interrupt, we aim to produce content that is so relevant and rewarding that the consumer will want to get involved.
Throughout all phases the essential requirements are a compelling and relevant story to tell. A message that is personalised, individual, and clear. A creative idea that is entertaining, with copy that is helpful, informative, and leads the shopper to the checkout, event registration, contact page or the phone.
Too many agencies place all their focus on response, and none on conversion. No matter how hard it rains, you're going to go thirsty if you use a sieve as a bucket. |
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